Iana Gein

MSc in Data Science

UX specialist and designer

Iana is a driven, results-oriented data specialist with experience in marketing, business intelligence and web design.

Core competencies

UX/UI design

Web development

Data analytics


Education and qualifications

The University of Sheffield (2018 – 2019)
M.Sc. in Data Science (with distinction)
Main subjects
: Data Science and Data Analysis using R, Python and SPSS; Data mining and visualisation (KNIME and Tableau); Business intelligence; Big Data Analytics (Hadoop, Spark); Database design (SQL, Oracle, MongoDB); Information retrieval; Data and Society (GDPR).
Dissertation: A text mining approach to investigate obesity discussion on Twitter (supervised machine learning classification methods using R for natural language processing).

Maastricht University (2015 – 2018)
B.A. in European Studies
Honours programme „Maastricht Research based learning for excellence (Marble)“
Main subjects: EU politics and law; Economics; International relations; History; Sociology and philosophy; Quantitative and qualitative research methods.
Dissertation: Dilemmas of privacy and surveillance in the Bundestag debates (inductive framing analysis using Atlas.ti).

Code First: Girls (2019)
Introduction to web development
8 week course on HTML, CSS, Bootstrap, JavaScript, jQuery, Git, GitHub collaboration and front-end programming.
1st place with a group project “Bee Friendly”

Work experience

Data specialist and web developer – Sonic UX (03.2019 – today)
Digital projects for public and academic organisations.

  • Data analytics
  • User research: user personas, user flows, task flows
  • UX/UI design: wireframes, design systems, prototyping
  • Web development (front-end)

Research assistant – Maastricht University (09.2017 – 01.2018)
Regional Authority Index (commissioned by the Directorate General for Regional and Urban Policy of the European Commission)

  • Research of primary and secondary sources on the powers exercised by regional governments in Central and Eastern Europe.
  • Analysis, writing country profiles drafts.
  • Development and maintenance of the project archive.

Assistant – Maastricht University (01.2018 – 01.2018)

  • Organisation and support of cooperation with universities.
  • Social media support.
  • Student recruitment and support.

Marketing intelligence assistant – Philips Automotive (02.2014 – 01.2015)

  • Marketing Intelligence projects.
  • Information monitoring and analysis, SharePoint update.
  • Ad hoc projects support.

Marketing assistant – RWTH Aachen International Academy (12.2012 – 09.2013)

  • CRM development using Salesforce.
  • Competitor analysis.
  • Websites maintenance and events support.


The University of Sheffield (09.2018 – 06.2019)
Academic representative for M.Sc. in Data Science programme and a member of the Information School Teaching Committee

The City Council of Aachen, Germany (09.2017 – 05.2018)
Deputy of a knowledgeable citizen in the Committee of social affairs, integration and demography from the Pirate Party

Academic publications

Tricked by transparency: Security made in Europe. Student Undergraduate Research E-journal!, [S.l.], v. 4, nov. 2018. ISSN 2468-0443.

Toward a Surveillance Society? Issues of Privacy and Surveillance in the Bundestag Debates.
The Maastricht Research Based Learning for Excellence (MaRBLE), Vol 4 (2018): For the People – Critical Perspectives on Transparency.


PC: R, Python, SPSS, KNIME, Oracle SQL, Tableau, NVivo, Atlas.ti and Salesforce.

Web development: Figma, Adobe Illustrator, UX/UI, HTML, CSS, Bootstrap, JavaScript, jQuery and GitHub.

Languages: Fluent English, German and Russian; intermediate Dutch

Let me know about your project and goals

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