Let’s Talk about Affiliate Marketing

In the online marketing industry, affiliate marketing is widely used to drive sales of branded products and services. This article offers a brief introduction on what affiliate marketing is and how to use it effectively in your business for both new affiliate marketers and veterans.

Affiliate marketing is more of a force now than ever before in online marketing, and it can be extremely beneficial to your brand and your success as an affiliate marketer. It can help you generate sales from affiliate products and services, thus improving its quality and increasing its potential profit. 

Affiliate marketing could be defined as a process that involves promoting products or services to earn commission from sales made through the promoted goods. This type of business model is known to the world as third-party product reviews

Affiliate marketing is not a new thing. It has been around for a long time, but the popularity and growth have been on the rise in recent years. Today affiliate marketing is one of the fastest growing forms of online advertising. Competition is fierce as bloggers strive to make a living from blogging alone, and many never earn enough to support their families. 

When starting a business and thinking of how to promote it online, many entrepreneurs get bogged down by the task of thinking about doing all the things that attract potential customers to their product or service. You need to realize that you can make more money running a distribution company than running your own business. Running your own business requires time, effort, dedication, and mental energy. Distribution helps with

For consumers, making money through affiliate marketing is not hard. You could, however, get into trouble if you don’t know how it works or have basic knowledge of online marketing. If your brand isn’t generating sales, then affiliate marketing will not make it worth your time and effort. 

All you really need to get started with affiliate marketing is a website and a list of products or services you want someone to buy. If all goes well, there will be affiliates signing up for your products and services. Some may happen through word of mouth while others will approach you through social media channels. Either way, at some point you’ll come to realize that implementing affiliate marketing has a much bigger effect on the success of your online business than the work you do on your own website.

When it comes to affiliate marketing, most people think of it as a means to make money. But it can also be a powerful tool to promote your business. An affiliate is someone who has purchased something from you and wants to promote it. In essence, they are your marketplace partner.

You might think that affiliate marketing is a way to make money from nothing, but that’s not true at all. Making money with affiliate marketing requires a little bit of work on your part, and that work can eventually pay off big time for your business. After all, having a large number of customers willing to buy from you driving traffic to your products doesn’t hurt either. It just increases your success rate dramatically.

Affiliate marketing has been a successful way to make money for years. I remember as a kid a full page advertisement in a magazine that featured a featured company and their products. That was the extent of my knowledge at the time about affiliate marketing. Fast forward a few years and I stumbled upon a website which featured blog posts and videos on affiliate marketing as well as many other insights on how to make money and how to make your brand known online.

There is nothing that can be done to attract more traffic to your website, build a successful affiliate marketing program or generate a profit faster than what everyone else is doing. In fact, if I were to profile the top affiliate marketers, I would definitely rank them by several different factors such as their conversion rate, lifetime value, ROI value, etc.

Affiliate marketing can be the most effective form of internet marketing and a crucial wind in your promotional sails when trying to grow a business. It gives you the freedom to create a hybrid business, taking the product and service that you offer to customers and turning it into a business. If you’re planning on building your own ecommerce site and want the best affiliate affiliate network to help your business grow.

The best way to build a niche online is by leveraging affiliate programs. Think of an affiliate program as a virtual front door to your target audience. By building a relationship with successful affiliates, you can use their recommendations and brand sentiment to help your product or service become the best.

So essentially what we’re talking about is that by using affiliate marketing you effectively create a marketplace for your products. This marketplace is based on a free, dynamic web site where both buyers and sellers can reach out to each other. When someone clicks on one of your affiliate product listings, they’re automatically taken to your website and paid for the products they see. The buyer can then convert that order into a sale, providing you with maximum exposure and earning you even more revenue from their sale!

Affiliate marketing has helped online businesses grow for many years. The advantage of using affiliate programmes is that it allows you to generate money from unknown sources. This can help your brand to reach a wider audience whilst building trust and community, independent of any direct sales channels. Such programmes have been very popular for quite some time now, and there are hundreds of thousands of niche websites using these programmes for marketing campaigns.

In conclusion, affiliate marketing is a great way to get traffic to your site, and it helps you build a relationship with your customers. Many business owners have read online guides and forums to learn how to start and grow affiliate programs. All in all, affiliate marketing is really a win-win. Affiliate marketing produces a positive ROI for your brand (sell more), helps you gain traction in search engines, and enables you to get more traffic from search engines.

How should I market my brand through paid ads on TikTok? What are the challenges?

When marketing a brand on a social media site such as TikTok, there are a few things to be aware of. It can be very expensive to try and market your brand on this app and if it isn’t carried out correctly, it will be a great loss of money to the business. As long as the ads you are creating are perfect for the target audience you will be reaching you should be fine. It is key to remember that TikTok has a very young average user group.

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The people who are likely to see your ads and completing these challenges will most likely be between the age of 12-19, so making sure you create fun, appropriate and gripping ads is important. The current level of marketing on this app is a lot lower than on some of the other apps. However, TikTok has the added benefit of being addictive and is regularly used by millions of people. This creates a higher chance of the ad being seen, over other social media platform such as Instagram.

Paid Ad campaigns
As TikTok is reasonably new to the social media world, the process of making an ad isn’t a completely smooth process on the app yet.  However, ads still work perfectly well for promoting a brand. The ads are designed to pop up in between other videos whilst users are scrolling through. As long as the advertisements are good quality and as entertaining as other videos users will watch it and potentially click on it taking them to the business page or website.

Ads are a good way of getting promotion for your brand on TikTok. However, the video needs to be gripping and specific to the audience as it is very easy to skip over them by just scrolling past. Most videos on TikTok are short videos of around 15 seconds.

This is not a long period of time to get the advertising message across, so the ad needs to be loud and bright from the first second. It is also beneficial to use music that is popular at the time and recognisable as this will help, due to the fact that people will want to listen to the song and are more likely to remember the ad content.

Brand Takeovers and branded lenses:
Brand takeovers are when a brand pays to take over the advertisement on TikTok for a day. During this time the brand generate GIFs, videos and ads that have links to their account or a challenge they have made. This is a great way of promoting a brand as they pop up on millions of people screens throughout that day. Using promoted hashtags during this time can also help due to the fact that whenever anyone clicks on the link it takes them straight to the business’s page.

Branded lenses work in a similar way; however, they are used in the videos and pop up when someone is going to make a video. If the user then sees this they may remember seeing the challenge and get involved with it. Also having the lenses allows for random but related videos to be made with the brand label on it.

The new thing about these lenses is that they come in both 2D and 3D styles so they are extra fun for people to get on board with. Branded lenses are a new addition to TikTok so now is a good time to get your business involved with the new trend before it changes to another trend that might be harder to market and promote with.

Launching a hashtag challenge:
A hashtag challenge is when a video goes viral with specific and original moves or video sound, the creator of this video will mark it with a hashtag for example ‘icebucketchallenge’ the video would then show a video of the icebucket challenge being completed. It is made into a challenge in hopes that it gets shared around promoting whatever cause it is for, if it’s a good challenge that gets people involved and targets the right audience then it will be easy to share around TikTok.

Some brands have launched a hashtag challenge whereby the user has to wear their clothes or buy their food, this is a great way of marketing as people love to be involved in the challenges and don’t want to miss out, so they buy the products resulting in more sales. Even if the challenge is simple it is more likely to be made viral, the easier it is the more people can be involved in it meaning a wider spread of publicity for your business.

In-feed native content:
In-feed native content is when the brand uploads their own advertisement on their page in between other uploads. The idea of this is that it fits in with the theme of the rest of the posts so it doesn’t stand out as a direct promotion. These are beneficial as you don’t have to pay to have them on you page, however, they can have the same links to your website, and promote your products.

These posts are usually in the form of a 15-second-long video with loud music and minimal writing. The purpose of this is so that when other users scroll down the brands page they are approached by a loud and colourful screen, which will give the user interest into what it’s for and why it’s there.

Top view:
This works in the same way that brand takeovers do, however they are slightly more effective in the terms of getting views. The main function of topview is that the advertising video is displayed when any user opens the application.

Another key difference is that these ads can be videos from in-feed, meaning they can be taken from your page and put into the ad. This is instead of a photo/ less enticing video used for the brand takeovers. The most important thing to remember is to try and keep all your videos child friendly and bold wherever they are being advertised.

If your business isn’t currently using TikTok then certainly create an account and check it out. TikTok could be a great marketing tool for your company, if you approach it and use it properly. If this is something you are interested in, check out the ultimate guide to marketing GEN Z on TikTok.

Katy Perry and Barack Obama use it here’s how you can create engaging content and keep with trends on Twitter

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How to create engaging content
On Twitter, it is really important to make sure your content is engaging due to the fact that people won’t see your page unless they decide to follow you or someone else shares your posts. The most exciting or interesting post will get brands noticed. Here are a few other ways to make sure that you’re making engaging content multiple times a day:

Create Twitter polls
Twitter polls are a great way of connecting with your followers. The best polls are ones that ask questions about what they expect from the business, what can be changed or improved but also what they love. This tactic is an easy feedback opportunity but also a bit of fun. Other ways to create the polls could be generic questions such as ‘do you like dogs?’ However, despite it being unrelated people are likely to engage themselves with it.

Use other peoples content to attract to your page
Keeping up with other rival businesses promoting content can really help you as a business. If they promote something and people backlash it there is an opportunity for your business to get in and take their disappointed customers over to your page to then see your products helping them make the decision to swap over.

Include visuals in most of your Tweets
Having photos or videos in your tweets can make them way more attractable to scrolling people. Also, people who search hashtags to see overall posts will notice yours first if it stands out as an extra colourful and dramatic post. Another important thing about using visuals is to help people understand the post better, no one likes to read massive texts but seeing a photo with a couple words explaining what’s going on or a video while someone talks, is likely to be watched more by people who are taking in what the video is telling them.

Use the same hashtag for all the related content
This comes in really useful when someone wants to find posts related to your business and all they have to do is type in your own branded hashtag with only your product details on the page. Use a hashtag that other people wouldn’t use by accident as that will ruin the whole concept if other people post random photos to the page.

A hashtag example could be the brand name followed by the date the brand was launched, this hashtag will only be used by your brand to promote the same promotional details on your products.

How to keep up with the trends of Twitter
Trends are a huge part of being able to say you promote your business well. The most important thing before starting a Twitter is to know what trends you’re going to need to comply with throughout your Twitter journey. Keeping up to date with the forever changing and demanding trends isn’t easy but there are a few ways you can do it;

Tailoring your content to your audience
By often checking who follows you is a great way to see what sort of demographic you should be targeting you content towards. It also helps you to understand if you should be branching out to a different range of people. Once you have a clear understanding of the sort of people that follow you, the brand can start to tailor the content they make so that it is appropriate for that audience. This will also mean your followers are more likely to share your posts if they feel they understand and relate to the content.

Master the ‘Twitter lingo’
Understanding phrases and terms that are becoming huge trends on social media platforms can help you understand what to say in your tweets. As a business, you want to be cool and trendy using phrases that have just become big. There are so many abbreviations that others will use and if as a brand you don’t understand them, then you could miss out on a great chance to promote yourselves.

Prevent potential social media embarrassments
A key thing to remember when it comes to social media is that it’s there forever. If you post something without thinking it through fully or share something with the opportunity for opinions to be debated then you could potentially put the business in a very awkward situation, which they might not be able to recover from.

Some trends can be very political which isn’t something a business always wants to put themselves into. Knowing which trends to take part in and knowing which ones not to is the most important thing to remember.

Promoted trends
A promoted trend is similar to a brand takeover. It’s when the business pays to promote their brand for 24 hours on the home page. Everywhere users look they will see the promotions which is great in the sense of gaining potential followers or attracting people to look at your products.

However, it’s not the sort of thing to do a lot as people could get annoyed that all they see is your products which could have a negative effect. Knowing when people are most likely to need the products you’re promoting is a great way to tell when you should be paying for the 24 hour promotions.

Use 3rd-Party applications
Keeping up to date with the trends can be really difficult especially as they are also changing regularly. Lots of companies have created 3rd party applications that allow businesses to see what’s trending and which hashtags are working the best.

There are also apps that allow you to work out what sort of following you have and how you can best target the trends that you choose to use in your content. Twitter has a section where you can see trending files and also the insights from your page.

If you want to increase your following and visibility on Twitter, check out our 20 Minute Quick Start Guide To: Getting Noticed on Twitter in 2020. It has some really helpful tips to help your business grow!


Will Smith and Reese Witherspoon use TikTok: here’s how it can help your business

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What is TikTok and how can it help businesses
TikTok is a very new social media entertainment application, however it has managed to pick up a lot of users over the last two years. The app now has over 800 million active users per month, making it currently one of the highest used social media platforms. TikTok is a very easy to use, which is why a lot of people have taken a great interest into it, as it caters for hundreds of different target markets.

At the start of the app, users get a choice of what they want to view. For example, sport, makeup or magic, there are many different categories to choose. The benefit of this feature for a business is that their content can then be shared on the ‘foryoupage’ also known as ‘fyp’ making it a lot more likely to be seen by people who have the same interests and therefore the perfect target groups the business is trying to reach out to and connect with.

Trends that can help promote a business
A TikTok trend starts when a video manages to go viral, which in short means the video gains a lot of traction extremely quickly. This often happens when a video is posted and shown on the trending page. It is most commonly a video that people can repeat or recreate easily making it fun and relatable.

The benefit this can have for a brand is when they create a popular trend that can be used to contain their content and products they are trying to promote. For example, creating a video where people are required to buy certain items like shoes, bags or anything they sell as a part of the trend in the video.

The trending video will then be shared around and promoted by other TikTok users by recreating it on their own accounts. Viral trends, often described as challenges, can be easily created as long as the video has good quality content that is intriguing to watch. It also needs to be simple so that anyone can take part and re-create it.

There is a fine balance, the easier the video is to re-create the more people will be able to take part which therefore creates more promotional content. However, if the trend is too easy to copy it won’t then become a trend as it isn’t ‘challenging’ enough. One of the most important key points to note before trying to start a trend is whom you will be aiming the content at, so your target audience.

A good starting point to focus on is the demographic, as this will dramatically change the sort of trend you create especially on TikTok. The trends that allow younger people to get involved will do better on TikTok as it has a larger percentage of younger users. Hashtag challenges are a hugely popular within the younger demographic.

If this is your target audience this trend can help the business as they are essentially a challenge that contains an easy hashtag that other users can copy, the hashtag will relate back to the brand. They are commonly shared around by big name influencers and can also be copied onto accounts on other social media platforms.

TikTok features that businesses could use to boost promotion!

Sharing across platforms
If a TikTok user comes across a video that they find particularly funny or interesting, they are able to share that video onto other social media platforms in order to share it with friends. This has huge potential for all brands because it can lead to mass people viewing their content. It makes for an easy and free promotional tactic by using other social media platforms to share TikTok videos.

TikTok duets
TikTok duets are when two users collaborate in a video, one user will post a video and then there is an option for another user to duet with the original. A common example of a duet is where the first person will sing one part while the other then sings the second. These duets are planned in advance and made by both people.

Sometimes TikTok duets are made to make a joke out of the original video, this is done to create comical content, these duets are usually not planned duets as they are two or more completely random users that have collaborated together. This is a great way for a business to promote itself by collaborating with other user’s videos or vice versa as these sorts of videos tend to get a lot of attention.

Reaction videos
These are very similar to TikTok duets as they are displayed in the same way however the key difference is they are purely to react to the content of the original video and not to get involved with the same video. If a brand was to encourage people to make reaction videos from their content then they would get a lot of interest as people love to share their opinion and this feature makes it really easy to do so.

On the other hand, it also allows brands to react to users who have purchased their products, also people who have joined in on hashtag challenges or other trends the brand has created. This has the potential to show users that the brand is fun and interacts well with their following.

Branded songs
One of the new features on the app is branded songs, as music is such a huge part of TikTok branded songs make a lot of sense while trying to promote a brand. Making a branded song and putting it on TikTok can really help people remember the business by the video it is recognised from. The song doesn’t have to be original as many brands have teamed up with current and popular songs that relate to what they are selling.

A good example of this is when Chipotle teamed up with Justin Beiber and his song ‘Yummy’ to promote the food they sell. However good old-fashioned jingles don’t go a miss on TikTok either, in fact they are normally more catchy and funnier for people to watch and recreate, so for a brand trying to promote themselves on TikTok branded songs are recommended.

Discover
Much like other platforms TikTok has a discover page which allows users to search up hashtags, other users, key words or popular video trends. The benefit this could have for businesses is if they managed to get their content to have the popular hashtags then more people would see their videos even if they didn’t follow them.

Secondly, if the business used videos that are part of a popular trend whenever anyone tried to search the keywords for that trend the brands videos would come up. This is an easy way to market content without trying really hard, the most important thing is to keep up to date with what’s popular and the hashtags that are trending at that current time.

If your business isn’t currently using TikTok then certainly create an account and check it out. TikTok could be a great marketing tool for your company, if you approach it and use it properly. If this is something you are interested in, check out the ultimate guide to marketing GEN Z on TikTok.

Learn about Coronavirus through this FREE CPD Certified COVID-19 Awareness Course: Don’t Miss Out!

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Stock Image of Shopping From Unsplash

COVID-19 has had a major impact all around the world and has led to the temporary closing of many businesses. As lock-down rules have started to ease more and more organisations are beginning to re-open.

As organisations begin to open again it is very important to understand what is happening around the world as well as what rules are in place. It is also important to understand how we can all keep protecting each other from coronavirus.

In the United Kingdom, the hospitality industry has seen a huge boom in sales due to the ‘Eat Out To Help Out’ scheme. This has also led to concerns from employees and the wider public too about safety. Educating staff and the wider public is key especially due to the risk of a potential second wave.

There has also been medical misinformation that has been shared across social media which may lead to negative health outcomes. This has made it even more important for the public to have up-to-date, accurate, and timely information related to COVID-19.

That’s where the CPD Online college can step in to address potential knowledge gaps and best of all they are offering this information via a completely FREE online CPD certified course! You even get a PDF certificate, and 2 CPD points are awarded for completing the course. Act quickly to secure your spot!

CPD stands for Continuing Professional Development. It was established in 1996 as the leading independent CPD accreditation institution. It operates across various sectors and complements the Continuing Professional Development policies of professional institutes and academic bodies.

You can access the free COVID-19 CPD Online course here, and whilst you are there why not browse other courses that are on to offer? Hurry before the offer is gone!

CPD Online College

Robbie William’s is Unlocking the Potential of Instagram Stories and You Can Too!

Instagram stories have only been around for a few years, however they have become a much-loved part of platform. In August 2016 Instagram started allowing people to upload stories to their accounts.

An Instagram story is when a user uploads a photo or video for a limited time (24 hours). After this time, the ‘story’ will disappear. Stories can be viewed by everyone who follows the user, however there are settings that allow only certain people to view it.

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These are called private stories; however, they are not very useful when it comes to promoting a brand. The key benefit of Instagram stories to brands and businesses is that there is no limit to how many can be posted and they don’t save to your account.

Stories are easy to make and have some great features included in the settings that are great for brands and product promotion, these include tagging certain products, hash tagging and also adding a ‘DM me’ button, to allow people to message you about your brand.

If your Instagram account is public (ideal for a brand) anyone using the app can search your username and see the story that you have posted. This means that people can also share your story with others, either by direct message, or if they were tagged they can share it by adding it to their accounts story.

This will then inform you that they have shared it to their story too and are promoting your brand. The benefit of this is that the person who has used your story then shares it with all of their followers allowing for it to reach a wider platform and they can be viewed by a lot more people.

Being tagged in Instagram stories is a great way to gain more followers as people often click on the nametags that are on the story. These tags link back to your page so people have a quick way of getting straight to you and your products / service.

Amazing Instagram story features and how they can help

When posting an Instagram story, you get the option to add a hyperlink. If you choose to add this it could be a great way to promote a product. For example, while talking about a new range of smoothie, linking the website where it can be brought is a great use of the hyperlink feature.

People are more likely to swipe up and buy it right there and then, than remember the specific name and go onto the website later to purchase it.

It also means that while discussing a topic there can be other links to different social media platforms such as YouTube or Facebook where users can find similar information linked to the topic without clicking off Instagram.

An entertaining Instagram story is more likely to get noticed than a posed video on the explore page. This is because stories are short and sweet, which entices people to listen to them.

Also, a recorded story has an extra wow factor as there are lots of funny and interesting effects and sounds you can add to a story to get the audience involved, such as polls and questions. Therefore, if you are trying to sell a product, promoting it on a story would be more beneficial than doing it on a post.

Great ways to boost your brand!

Some of the great things on Instagram stories can really help brands understand what they need to improve on such as polls. These are little questions that you can put on your Instagram story, to let people pick one of the available options given to them.

A great way a brand could utilise this is to ask questions about what products the customers would like to see next season, what they think was the best product, or what they would change.

They are a great way to get feedback and a good sense of what the users would like to see potentially helping the brand know where it needs to change or improve from an easy online quiz poll.

Other features that brands need to use are the hashtag and location icons. The hashtags allow the story to be seen by anyone who searches that hashtag.

A good example of this could be if a brand was promoting a new flavour chocolate bar they would hashtag; chocolate, chocolate bar and confectionary as these would all be words to help get the story to the right place on Instagram, so that it would show for the right audience.

The location icon is useful for small brands as it shows where you are operating. This is really helpful for businesses like hairdressers or nail technicians, as they require a local fan base to gain clients and grow as a brand.

Instagram stories also a has a function where by people can send you direct messages based on the topic you choose, after you’ve posted the question on your story people can start replying. It is the easiest way for a customer to contact a brand as it only takes a few seconds.

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Once someone has sent either an answer to your question or another question, there is a button that allows you to add what they have said onto your story. This helps so other people can see you are active at replying and also because it stops people asking the same questions.

Posting a story everyday is a great way to improve the interaction on your page. The more stories you post the more likely your followers are to see it. This is certainly true of many celebrities such as Robbie Williams.

Robbie regularly posts on his stories to keep his fans up to date. This helps to keep his fan base engaged and entertained, as well as ensuring they are the first to know, when any news or big announcements are made.

If you think that Instagram stories could benefits your brand and help you market your brand take a look at our guide to help you make it on Instagram!

How to Get the Most Out of Twitter For Your Brand

What is it Twitter and who uses it?

Twitter is a great social media tool to have if you want to promote your brand. It is used by many companies and individuals for promotion and also as a site where potential consumers can contact you.

Twitter was created in 2006 and since then has racked up a large number of active users, which now stands at more than 330 million. Twitter works by allowing users to send tweets of 280 characters as often as you please. These tweets can contain photos or videos; however, some people like to just use words as that was the original purpose of this app.

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Recent studies show that only a small percent (11.4% as of April 2020) of all Twitter users are between the age of 12-17. This is a huge difference compared to apps such as Instagram and TikTok that have a higher majority of users in the 12-17 age range.

There are a lot of people using Twitter to follow celebrities, influencers and popular businesses, this is because of how easy it is to set up Twitter, as well as how it allows users to keep up to date with a brand’s content, promotions, discounts and new stock.

How to get followers on Twitter

Firstly, an important thing to remember is that promoting an account on another platform where you may have more followers is a great way to start building up a following. However, if you don’t have any other platforms then there are other ways to gain followers.

Some ways of gaining a following are:

Tweet frequently:

Tweeting frequently helps to get your account noticed, the more you tweet the more chances they have to gain followers. Increasing brand awareness by posting lots is a great way to get promotional content out, without having to worry about when it will be seen most as you’ll be posting a lot throughout the day.

Some accounts tweet up to 15 posts a day. Another key thing to think about is tweeting relevant but not original content, for example sharing content and/or tweet or a tweet from another brand and/or celebrity could get some good publicity.

Use popular hashtags:

Twitter is a great place to really get into using great hashtags as there is a large chance of people following you after finding a post connected to a hashtag they were looking for. On Twitter, there is no ‘explore page’ or ‘foryoupage’ the only way for to see people’s posts is to follow them, search hashtags, or other people share their posts.

Utilizing hashtags that are trending and putting them on to your posts means a lot more people are going to see the post.

Post visual-content:

Tweets can be photos, videos or just text. The more visually appealing the post is the more likely people are to notice it. The benefit is that a lot of other posts on Twitter are just text, so this will help yours stand out even more. If you post great quality content that is funny to watch or bold to look at, the chances of gaining followers improves highly.

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Videos are a great promotion tactic as they are more gripping, which is what is ideal when a user is scrolling down a feed. You need your posts to be shareable, what that means is the post has the ability to be shared by lots of people and not loose its context.

This is why videos are great as they explain themselves and they have the potential of being very interesting to watch. The more shares you get the wider scale your brand is covering and the more reach you will achieve, resulting in the potential of more followers, link-clicks and eventually customers.

Make sure you have an inviting profile:

When people click on the brands page it needs to be full of information, and great quality posts, either funny or interesting. Having an inviting profile will mean that people are more likely to stay and interact with more of your posts if they feel engaged and have an interest in them.

A good example of having an inviting profile is having a colorful profile picture and a good informative bio as this helps other users to understand what the business is like and why they should follow it. Similarly, when users tag their friends in your posts, you want your profile to be inviting so that they then follow you and do the same.

Engage with replies, retweets and tags:

When people share your posts, liking the retweet takes no time at all. However, it can have a great reward. If users see that as a brand you are very engaging and friendly they are more likely to follow you.

Replying to questions that users ask you about your work, the products you’re trying to promote will help others as they will recognise the brand as helpful and reliable.

IF YOU WANT TO INCREASE YOUR FOLLOWING AND VISIBILITY ON TWITTER, CHECK OUT OUR 20 MINUTE QUICK START GUIDE TO: GETTING NOTICED ON TWITTER IN 2020. IT HAS SOME REALLY HELPFUL TIPS TO HELP YOUR BUSINESS GROW !

Create Great Twitter Content and Monitor Trends: An Overview of Techniques

How to create engaging content

On Twitter, it is really important to make sure your content is engaging due to the fact that people won’t see your page unless they decide to follow you or someone else shares your posts. The most exciting or interesting post will get brands noticed.

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Here are a few other ways to make sure that you’re making engaging content multiple times a day:

Create Twitter polls

Twitter polls are a great way of connecting with your followers. The best polls are ones that ask questions about what they expect from the business, what can be changed or improved but also what they love. This tactic is an easy feedback opportunity but also a bit of fun. Other ways to create the polls could be generic questions which people may engage with. 

Use other peoples content to attract to your page

Keeping up with other rival businesses promoting content can really help you as a business. If they promote something and people backlash it there is an opportunity for your business to get in and take their disappointed customers over to your page to then see your products helping them make the decision to swap over.

Include visuals in most of your Tweets

Having photos or videos in your tweets can make them way more attractable to scrolling people. Also, people who search hashtags to see overall posts will notice yours first if it stands out as an extra colorful and dramatic post. Another important thing about using visuals is to help people understand the post better, no one likes to read massive texts but seeing a photo with a couple words explaining what’s going on or a video while someone talks, is likely to be watched more by people who are taking in what the video is telling them.

Use the same hashtag for all the related content

This comes in really useful when someone wants to find posts related to your business and all they have to do is type in your own branded hashtag with only your product details on the page. Use a hashtag that other people wouldn’t use by accident as that will ruin the whole concept if other people post random photos to the page. A hashtag example could be the brand name followed by the date the brand was launched, this hashtag will only be used by your brand to promote the same promotional details on your products.

How to keep up with the trends of Twitter

Trends are a huge part of being able to say you promote your business well. The most important thing before starting a Twitter is to know what trends you’re going to need to comply with throughout your Twitter journey. Keeping up to date with the forever changing and demanding trends isn’t easy but there are a few ways you can do it;

Tailoring your content to your audience

By often checking who follows you is a great way to see what sort of demographic you should be targeting you content towards. It also helps you to understand if you should be branching out to a different range of people. Once you have a clear understanding of the sort of people that follow you, the brand can start to tailor the content they make so that it is appropriate for that audience. This will also mean your followers are more likely to share your posts if they feel they understand and relate to the content.

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Master the ‘Twitter lingo’

Understanding phrases and terms that are becoming huge trends on social media platforms can help you understand what to say in your tweets. As a business, you want to be cool and trendy using phrases that have just become big. There are so many abbreviations that others will use and if as a brand you don’t understand them, then you could miss out on a great chance to promote yourselves.

Prevent potential social media embarrassments

A key thing to remember when it comes to social media is that it’s there forever. If you post something without thinking it through fully or share something with the opportunity for opinions to be debated then you could potentially put the business in a very awkward situation, which they might not be able to recover from. Some trends can be very political which isn’t something a business always wants to put themselves into. Knowing which trends to take part in and knowing which ones not to is the most important thing to remember.

Promoted trends

A promoted trend is similar to a brand takeover. It’s when the business pays to promote their brand for 24 hours on the home page. Everywhere users look they will see the promotions which is great in the sense of gaining potential followers or attracting people to look at your products. However, it’s not the sort of thing to do a lot as people could get annoyed that all they see is your products which could have a negative effect. Knowing when people are most likely to need the products you’re promoting is a great way to tell when you should be paying for the 24 hour promotions.

Use 3rd-Party applications

Keeping up to date with the trends can be really difficult especially as they are also changing regularly. Lots of companies have created 3rd party applications that allow businesses to see what’s trending and which hashtags are working the best. There are also apps that allow you to work out what sort of following you have and how you can best target the trends that you choose to use in your content. Twitter has a section where you can see trending files and also the insights from your page.

If you want to increase your following and visibility on Twitter, check out our 20 Minute Quick Start Guide To: Getting Noticed on Twitter in 2020. It has some really helpful tips to help your business grow!