Social media strategy
NHS Abbeydale Pharmacy is a Sheffield based pharmacy that provides NHS services such as medication reviews, vaccination services, as well as for general services such as prescription services.
To develop a social media strategy for NHS Abbeydale Pharmacy to raise awareness with locals in the area looking for NHS services.
The strategy includes a set up of Twitter and Facebook accounts and filling them with a relevant content. This also included created relevant promotions on the pages.
All in all, we advised on social media strategy for platforms such as Twitter and Facebook leading to increased exposure. Helped to optimise paid social content such as Facebook adverts to generate link clicks and potential sales Provided consultancy on overall online and offline marketing efforts leading to strengthened ties with customers.
In the 4 week period, Abbeydale Pharmacy went from zero to 135 likes on Facebook, with some posts acquiring 2000+ views.
What makes the users of your services want to click? We gather information about them, their needs and pain points. We then using quantitative and qualitative methods such as questionnaires, interviews, personas and usability testing, to create profiles you can act on.
How do you encourage usage of your online service? We create wireframes and interactive prototypes, integrating branding, design, usability, and function, making your apps accessible and engaging to your audience.
What do you want your users to do? We use information about your users to craft engaging, concise words that guide them through your application and gets them to take action. From your website or app, to emails and social media.
How do you improve the efficiency of the design process? Design systems help you do more with less. Defining styles, components and patterns help teams in public sector departments create user-centred digital services to achieve your goals.